The logo

The logo design

In the golden bars you can recognize the shape of the letters D and A, short for Data Alchemist. The D shape is like a funnel. The funnel represents the dynamic process performed by a Data Alchemist. Collect a lot of apparent meaningless  data and reduce this into a small amount of valuable information. This valuable information is what a data alchemist creates. Just like an alchemist creates gold.

Statistics and data charts

The logo contains a mixture of different classic data charts. The golden shape is the shape of the famous normal (Gaussian) distribution (remember from statistics classes?). The distribution is plotted in what looks like a mixture of the classic line- and bar chart. Take a closer look at both squares. They are tree maps, a nowadays popular data chart to visualize the size of categories.

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